Choppaluna Case Study
Franchise Case Study
Choppaluna is one of the most exciting and innovative food restaurants that has launched in the UK. Originating from Berlin, Germany in 2019 it has since adopted a franchising growth programme, entering the UK market. Currently its portfolio includes 5 locations all of which have opened in London.
When entrepreneur Sarfraz Ahmed first heard about Choppaluna through HERO Brands he immediately recognised the synergy that it had with his own passion for promoting the benefits of healthy eating. Sarfraz had been looking for an investment opportunity so the moment he learnt about the Choppaluna values and mission he knew he had found the right opportunity. One of the major benefits was the fact that a location in Wembley was available for immediate investment.
As soon as Sarfraz made the decision to move forward he acknowledged the need for some specialist help and after speaking with a contact at HERO Brands he was recommended to approach the NGI Franchise Funding team.
Business Planning
The first step in the process of moving forward with the acquisition of the franchise was to establish a comprehensive business plan. This easy to use and understand document needed to cover the 6 specific areas of Who, What, How, Why, Where and When along with establishing a clear set of financial objectives.
Franchise Finance
Any new business investment will require some form of finance. Sarfraz identified that he needed a total of £100K to complete the acquisition, purchase the necessary equipment, cover all relevant onboarding costs and enable the business to run without cashflow issues during the start-up phase.
Why NGI?
Sarfraz initially searched online to see what help he could get for both business planning services and business finance options however this turned in to a bit of a minefield. After speaking with a contact at HERO Brands he was delighted to have been given the details of Ian Nash from NGI. From his first call with Ian, Sarfraz knew that he had found the right franchising specialist who had extensive market knowledge and access to a number of lending options. Safe in this knowledge Sarfraz employed Ian and his colleagues to work with him to ensure his new franchise was set-up correctly with the right business plan and had access to all the funding he needed.
The NGI Solution
Sarfraz explains, “following my first initial call with Ian, he put me at ease and knew exactly what I needed. To begin with he arranged for me to speak with Glyn, a member of the NGI Business Planning team and somebody with extensive knowledge, who worked with me to develop the right business plan. After this Ian then matched me with HSBC who were able to offer me all the funding I needed. Whenever I needed help or had a question both Ian and Glyn were available, they were responsive and have become a true asset to me as a new business owner.”
The Results
Safraz continues, “I am so very grateful to the support, advise and solutions that have been provided to me by Ian and his colleagues. Investing in a new business is never an easy process but I was so relieved when I received the introduction to NGI. Their service levels are exceptional.
Like any business owner I am already thinking about my growth plans for the next 24 to 36 months and hopefully to explore the potential of opening more locations. I know this will be a much easier process now that I have the NGI team to rely on.”
