How To Grow Your Franchise Business | Finance for Franchise Business | Franchise Business Help

How to grow your franchise business

Once you’ve taken the plunge to become self employed by purchasing a franchise, it can feel like it has taken an awful lot of hard work to get to this point. In truth though, the hard work is only just beginning. Until now you have had support and guidance from many people, now you may feel like you are on your own.

Like any successful business though it is vital to surround yourself with people you can go to for advice, that you trust and who have the same goal as you, to run a successful business. Whether this is the franchisor, your lender or your local business community, it is essential that you can rely on these people to provide you with sage advice. Reaching out to other franchisees at any stage of your development is a great way to ensure that you are on the right track and be certain that you are familiar with your industry and the world of franchising.

Take time also to look back over your original plans to confirm that they are still relevant and if not, tweak them to match your new business goals and projections. You may have new income stream ideas or new concepts for products and services. Whatever the changes ensure that your plans are up to date and reflect your new direction.

It is vital to reach new customers to grow a business but don’t forget about your existing ones. By looking after them and providing a great service or product, they become your best marketing tool. Word of mouth is a fabulous way to grow your business! Ask your existing customers what they like about your business and what they would like to see in the future, this will provide you with some great ideas about how to best position yourself to find new clients.

Reaching new customers can be done via several mediums these days, so ensure that they all reflect you, your brand and the type of customer you are looking for. An elegant website, an up-to-date social media stream and even a pithy elevator pitch will all work together to build your presence in the market and in turn bring in new business.

Finally, another important tool to ensure that your business is doing what you want it to do is to get another pair of eyes to look at everything. Bringing in external consultants can be invaluable when you are too busy working in the business to work on the business. By taking a more strategic look at the business from the outside, consultants will be able to provide you with an honest review of where you are, where you’re not meeting your goals and ideas on how best to achieve them.

If you have any questions or need any help in relation to any aspect of franchising please free to call us on 01993 706403 or e-mail

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